ZARATRAFFIC is a new application for commercial management that allows you to automate your station’s commercial blocks.
Among others, it enables you to carry out the following tasks:
- Client database management
- Agency database management. Ability to associate clients with specific agencies
- Commercial campaigns management
- Ability to specify the number of times a spot must be played each day during the campaign.
- Allows you to set the shows or time periods where the spots will be played.
- Ability to associate several spots in rotation to the same campaign.
- Ability to play different spots depending on the show or the time.
- Allows you to set the dates in which a campaign should be invoiced, as well as the price.
- Commercial block management, allowing you to set their time and duration. Ability to use different block templates depending on the day.
- Automatic scheduling based on the requirements specified in the campaigns, generating perfectly balanced blocks.
- Tracking and broadcasting reports.
- Billing.
- Fill the unused space in blocks with jingles and promos.
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